The 17% of Fans That Really Matter, Pixel Containers, and more | The Coyle Report

Chandler Coyle

Get Started with Online Music Marketing via a free email course. CLICK HERE TO LEARN MORE.


*YOUR READING LIST FOR THE WEEK*

+ Why Managers Should Create A Centralised Workflow To Harness The Power Of Remarketing Data [via Midem]
How can pixel containers help the music industry? And what, for that matter, is a pixel container? The Orchard’s Interactive Marketing Director explains.

+ Chart of the Week: MUSIC AFICIONADOS [via MIDiA]
Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending.

+ 5 Music Marketing Trends To Watch This Year [via Midem]
Messaging apps, influencers, video and more will all be crucial in the near future, says Communion Music’s Head of Digital Claire Mas.

+ Spotify’s Big Bet To Increase Ad Revenues: Selling Playlists To Brands [via MBW]
Think content plus context; the right message in the right moment.

+ Spotify At 10: The Challenging Road Ahead [via Music Ally]
How can Spotify forge closer links with crowdfunding / direct-to-fan platforms like Kickstarter, PledgeMusic and Patreon?

+ Twitter Adds Easy To Create Spotify Audio Cards [via Hypebot]
Just tweet a Spotify link or share to from Spotify and it will populate as an Audio Card.


Get Started with Online Music Marketing via a free email course. CLICK HERE TO LEARN MORE.


Chandler Coyle
Chandler Coyle