Mike King

Karmin and a DTF Approach to Building Up Leverage

Mike King

Karmin was signed by LA Reid last year to be the flagship artist of the revived Sony imprint, Epic. Over the past 12 months, they’ve played Saturday Night Live, Leno, and Ellen. Their single “Brokenhearted” peaked at number 20 on the Billboard Hot 100 chart, and was certified a Gold Single (500,000 copies sold) by the RIAA.

I’ve known Amy and Nick from back in the day (Amy took some courses with me), and I think they are a good example of artists working really hard to gain visibility, build leverage, and then use this leverage to forward their career. In their case, this meant working with a major label.

I interviewed Karmin a few weeks back about their path to success, which included a lot of DTF best practices. Check out the interview here:

http://www.youtube.com/watch?v=zcSbdvcwxDs

Mike King
Mike King

Mike King is the Assistant VP of Marketing and Recruitment and Chief Marketing Officer at Berklee Online, and author/instructor of Music Marketing: Press, Promotion, Distribution, and Retail.

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