Mike King

Screen Shot 2014-05-21 at 3.07.54 PM

How to Execute a Successful Fan Funding / DTF Campaign

Mike King

I’m working with Dave Kusek to update his Future of Music online course. One of the topics that we are covering in the update is effective funding techniques, from traditional options to newer options, such as fan funding using platforms like Kickstarter, PledgeMusic, and others.

We’ve interviewed a crew of new folks for these updates including some of my favorite musicians – Erin McKeown and Rachael Yamagata. I also interviewed Benji Rogers, who is the CEO of PledgeMusic.

Check out part of the interview I did with Benji, where he talks about the shared characteristics of successful campaigns launched on PledgeMusic.

http://www.youtube.com/watch?v=yvfDShhQXdE

Mike King
Mike King

Mike King is the Assistant VP of Marketing and Recruitment and Chief Marketing Officer at Berklee Online, and author/instructor of Music Marketing: Press, Promotion, Distribution, and Retail.

Screen-shot-2012-09-04-at-9.21.39-AM

Leave a Reply