Mike King

Digital Music Archive

Mike King
I had Matt Stine as a student in the inaugural run of my Online Music Marketing with Topspin course, and it’s a thrill to see him put the sales and marketing tactics we discussed in the course into practice with his artist Clinton Curtis....
Mike King
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One of the online sales techniques I’ve been advocating in my online courses is for artists to create different physical and digital products and make them available on their own site at tiered price points. The idea is that...
Mike King
I recommend you watch this outstanding presentation from Techdirt’s Michael Masnick on Trent Reznor’s online marketing techniques. Key points: engage your fans directly, provide variable products and pricing (including a hi-end deluxe package), use free music as a way to collect...