Mike King

Topspin Archive

Mike King
I had Matt Stine as a student in the inaugural run of my Online Music Marketing with Topspin course, and it’s a thrill to see him put the sales and marketing tactics we discussed in the course into practice with his artist Clinton Curtis....
Mike King
I recommend you watch this outstanding presentation from Techdirt’s Michael Masnick on Trent Reznor’s online marketing techniques. Key points: engage your fans directly, provide variable products and pricing (including a hi-end deluxe package), use free music as a way to collect...